Gray Label: organic apparel for the little minimalist. Gray Label is an Amsterdam based label designed by Emily Gray, for babies and kids.
The collection consists of a year-round line of quality basics that are contemporary yet timeless & unisex, with seasonal additions. Only the softest 100 % organic fabrics available are used, to ensure everyday comfort and practicality.
They choose simplicity in a world that is overloaded with bright colours, ‘cute’ teddies and busy prints on shirts. Focusing instead on colours and designs that would even make grown-ups a bit envious.