Huxbaby is about minimalist fashions for kids with an adult level of style. The designs blend super soft organic cotton with a clean aesthetic - clothes that allow kids to be kids without sacrificing style. Minimalism is a lifestyle and design that is clear of unnecessary complications or clutter, seeking a refinement of form that is steered by function. Inspired by simple design principles, the pieces draw on a minimalist palette matched with edgy and playful graphics.
With sustainability a focus, the mainly gender-neutral designs allow parents the freedom to buy once and buy well. Most of the clothing is made from GOTS certified organic cotton or cotton blends that feel luxurious on the skin, whilst still ensuing awareness for the world in which we live.