Founded in 2006 by Anne Sofie Olrik and Lotte Bundgaard, FUB makes classic, comfortable and sustainable knitwear for kids and women. Every item is carefully created and produced with a demanding regard for details and craftsmanship.
The focus is to create clothes that last more than a season. Fub makes high demands on the materials used and emphasizes both timeless design and durable quality that allow the clothes to be worn again and again.
FUB is contemporary classics with a clean conscience!